The original FatCloth is the first multipurpose pocket square made of durable microfibre fabric. Our slogan "It's more than a pocket square" sums it up pretty neatly. The FatCloth is above all a contemporary pocket square designed to be used, not merely as a decorative item, but as an everyday tool fit for a modern gentleman’s lifestyle. FatCloth brings the original usage purposes of the handkerchief to the 21st century pocket square culture by using materials that fit today's requirements.
By using durable silky & smooth microfibre fabric (185 g/m2, 80% polyester, 20% polyamide), the original FatCloth enables heavy-duty usage whilst still maintaining the quality feel and look required from the the silk pocket squares of today.
What enables this is the microfibre fabric’s durable structure that withstands significantly more machine wash cycles compared to cotton, linen, silk or bamboo satin materials. The FatCloth is absorbent, machine washable and withstands even ironing on moderate temperatures. However, the fabric does not easily gather wrinkles due to it’s flexibility which makes ironing an option rather than a requirement.
The modern usage situations of FatCloth range from the decorative pocket square function to tackling everyday situations like tapping off sweat to wiping off smudge, moisture, fingerprints and dust from sensitive surfaces such as gadget screens, camera lenses or sunglasses. Only the users themselves can define or limit the purpose of this handy tool. It combines the usability of silk squares, paper towels and advanced cleaning cloths in a way that fits the lifestyle of modern gentleman on the go.
“A handkerchief /ˈhæŋkərtʃɪf/, also called a handkercher or hanky, is a form of a kerchief, typically a hemmed square of thin fabric that can be carried in the pocket or purse, and which is intended for personal hygiene purposes such as wiping one's hands or face, or blowing one's nose.
A handkerchief is also sometimes used as a purely decorative accessory in a suit pocket.”
The FatCloth bases its name on the Finnish word “läskiliina”, which has been used to portray the piece of fabric used by men of significant size to wipe perspiration from their faces in situations that require a quick brush up and a moment to gather one’s thoughts.
In history these large men have held positions of power and had high standards of living. They have been successful and described as the navigators, or visionaries of their time.
As women have sought to avoid awkward moments and embarrassment in the past by carefully maintaining their appearance with makeup and elegance, these men have not feared what others have thought of them. They have battled each event of discomfort only when the situation has required so. And they have done this with style – laughing at the face of their ordeals.
The FatCloth is in the essence of this mindset. Every man faces moments in his life that put him in a position where he has to decide either to feel self made discomfort and embarrassment or to shrug those feelings off with a confident tap of the FatCloth accompanied by a smile or laugh that other men of confidence can understand and share.
About the Company
The idea for the multifunctional pocket square originated during a hot summer wedding in 2011, where the need for a stylish and functional pocket square emerged as the memorable evening progressed and the atmosphere (including temperature) gradually rose.
After a rapid prototyping and design phase - the company FatCloth Oy (Ltd). was founded in late 2011 in Helsinki, Finland by five entrepreneurs with different backgrounds in marketing, design, finance and technology. Since the launch - FatCloth has been featured in numerous articles and blogs around the globe and won the People's Choice Award in the Nordic Startup Awards in 2012.
We design and market multifunctional pocket squares and accessories for the modern gentleman.
The FatCloth Team (from the left)
- Antti Mäkelä
- Tuomas Hautala
- Risto Tuomikoski
- Jukka Illi
- Elias Ahola, CEO