The FatCloth is above all – a modern multipurpose pocket square. It is meant to be used, not merely as a decorative item, but as an everyday tool of a modern gentleman’s lifestyle. FatCloth brings the original usage purposes of a handkerchief to the 21st century pocket square culture by using materials that fit todays requirements.
By using silky & smooth microfiber fabric (185 g/m2, 80% polyester, 20% polyamide), the FatCloth can enable heavy-duty usage but still maintain the fabric consistency sleek and well suited to be worn as an accessory like the silk pocket squares of today.
What enables this is the microfiber fabric’s durable structure that withstands more repetative machine wash cycles compared to cotton, linen, silk or bamboo satin materials. The FatCloth is absorbant, machine washable and withstands ironing. The fabric does not easily gather wrinkles due to it’s flexibility which makes ironing an option rather than a requirement.
The modern usage situations of FatCloth range from the basic pocket square function, to wiping off sweat, to cleaning glasses or gadgets or even to wiping off dust from sensitive surfaces. Only the users themselves can define or limit the purpose of this handy tool. It combines the usability of silk squares, paper towels and cleaning cloths in a way that fits the lifestyle of modern gentlemen on the go.
“A handkerchief /ˈhæŋkərtʃɪf/, also called a handkercher or hanky, is a form of a kerchief, typically a hemmed square of thin fabric that can be carried in the pocket or purse, and which is intended for personal hygiene purposes such as wiping one's hands or face, or blowing one's nose.
A handkerchief is also sometimes used as a purely decorative accessory in a suit pocket.”
The FatCloth bases its name on the Finnish word “läskiliina”, which has been used to portray the piece of fabric used by men of significant size to wipe perspiration from their faces in situations that require a quick brush up and a moment to gather one’s thoughts.
In history these large men have held positions of power and had high standards of living. They have been successful and described as the navigators, or visionaries of their time.
As women have sought to avoid awkward moments and embarrassment in the past by carefully maintaining their appearance with makeup and elegance, these men have not feared what others have thought of them. They have battled each event of discomfort only when the situation has required so. And they have done this with style – laughing at the face of their ordeals.
The FatCloth is in the essence of this mindset. Every man faces moments in his life which puts him in a position where he has to decide either to feel self made discomfort and embarrassment or to shrug that feeling off with a confident tap of The FatCloth accompanied by a smile or laugh that other men of confidence can understand and share.
About the Company
The idea for the multifunctional pocket square came up during a hot summer wedding in 2011, where the need for a stylish and functional pocket square emerged.
After a rapid prototyping and design phase - the company FatCloth Inc. was founded in late 2011 in Helsinki, Finland by five entrepreneurs with different backgrounds in marketing, design, finance and technology. Since the launch - FatCloth has been featured in numerous articles and blogs around the globe and won the People's Choice Award in the Nordic Startup Awards in 2012.
We design and market multifunctional pocket squares and accessories for the modern gentleman.
The FatCloth Team (from the left)
- Antti Mäkelä
- Tuomas Hautala
- Risto Tuomikoski
- Jukka Illi
- Elias Ahola, CEO